Perry Belcher 21 Steps Sales Letter

Here is the link to the original post: Salesletter Formula: 21 Effective Ways and Guides to a good Sales Piece

Here is the info-graphic thanks to 21 Step Salesletter Formula – Perry Belcher [Infographic]


Salesletter Formula: 21 Effective Ways and Guides to a good Sales piece

The Salesletter Formula can be a big help with your marketing plan, when you know exactly how to follow. This is an important tool to write a good salesletter, and video letters as well. Let me share some of these. Over the years , I’ve added a few points today to the Salesletter Formula, and I’d like to share this with you now.

I read an article by David Frey called the 12 step foolproof Salesletter formula, a few years ago. This formula has made me millions of dollars over the last few years.

Many thanks go to David, a brilliant marketer from San Antonio, Texas, a credit for opening to me the effective Salesletter Formula.

I kind of feel like I’m painting a mustache on the Mona Lisa by doing this, everybody asked how you write sales letters, and video sales letter so well. This is the exact formula to follow.

I’m working on a new book on the subject and would love all your feedback questions and comments. I’ll be answering all these personally so please, fire away.

21 part effective sales letter formula :

  1. Call out to your audience
  2. Get their attention
  3. Backup the big promise headline with an quick explanation (SUB)
  4. Identify the problem
  5. Provide the solution
  6. Show pain of and cost of development
  7. Explain ease-of-use
  8. Show speed to results
  9. Future cast
  10. Show your credentials
  11. Detail the benefits
  12. Get social proof
  13. Make your offer
  14. Add bonuses
  15. Build up your value
  16. Reveal your price (pop by button)
  17. Inject scarcity (if any)
  18. Give guarantee
  19. Call to action
  20. Give a warning
  21. Close with a reminder
I also added my part copy test that I asked myself when I finished any new sales piece. You really should do this the day after you finish your sales letter or video sales letter, after you have had a chance to read or reread it out loud.

By the way that one tip is really important. You should always read every completed sales piece you ever write including e-mails out loud preferably to another human being. It will probably improve your copy at least 100%

The Eight-Part Copy Test After Finishing the Sales Piece:
  1. Did you grab your readers by the throat your readers with your headline?
  2. Did you clearly explain that you understand the problem?
  3. Did you show them so much proof that they can’t possibly doubt what you had to say?
  4. Did you show features and benefits to your offer that included the word so in each line?
  5. Did you ensure your prospects that your product will be very very easy to use?
  6. Did you ensure to your prospects that your product would work very quickly to solve the problem?
  7. Did you clearly explain the pain of the experience by not accepting your offer?
  8. Did you demonstrate incredible value in your offer so much so that your prospect would feel stupid by not buying your product?


Shadhin Kangal said…
Sales letter has become an integral part of internet marketing, and typically takes the form of an email or webpage.

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